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Rev Leasing Score

The Rev Leasing Score is the best way to evaluate the strengths and weaknesses of your leasing program. Using AI and in-person evaluators with robust experience in the multifamily industry, we analyze your people, process, and property. 

How it Works

Over a 2-week period, our team of experts measures and collects over a thousand different data points based on interactions with prospective renters. Understanding the ins-and-outs of leasing in the multifamily industry is the key to grading accurately and consistently. With decades of experience, our evaluators know exactly what to look for in your people, process, and property. 

Using a scale from 0 to 700, we score how well your team capitalizes on leasing opportunities. By conducting 16 unique assessments—including on-site visits, interviews with prospective renters, and reviews of your online presence—we analyze: 

People

How effective is your team in delivering an excellent leasing experience?

Communication & Rapport
• First Impression
• Rapport Building
• Guest Card
• Objections
• Objections
• Follow-Up
Tour
• Pre-Tour
• Community Presentation
• Apartment Presentation
Closing
• Objection Handling
• Rental Application
• Legal Compliance/Exposure

Product

How appealing is your property showcased online and in-person?

Web Presence
• Search Results & SEO
• Google My Business
• Website Effectiveness
• Overall User Experience
On-Site
• Accessibility & Signage
• Leasing Office
• Community Amenities
• Curb Appeal & First Impression
• Overall User Experience

Process Efficiency

How effective is your team in delivering an excellent leasing experience?

Capture & Lead Efficiency
• Answer Rate
• Web Traffic
• Guest Card Info
• Capture Rate
• Attempts to answer
• Name, Phone, Email collection
Prospect-Tour Conversion Efficiency
• Tour Offerings
• Prospect Preferences
• Floorplan, Move-in Date, Budget
Follow-up Efficiency
• Emails
• Voicemails
• Text Message
• Timeliness

Defining a New Standard for Our Industry

This is the first of its kind. The Rev Leasing Score offers an unrivaled level of analysis and insight into the true leasing performance of a property. Only Rev empowers ownership and asset management with a transparent, full-scope assessment of all aspects directly impacting their assets’ revenue and values.

CRM
Softwares
Mystery Shop Providers
Data from numerous leads, prospects, and interactions
Actionable leasing initiatives and solutions
Qualified revenue growth expected with product
Granular breakdown of leasing interactions down to individuals questions and responses
Measures how community and website presentation impacts leasing performance
Measures how efficiently leasing traffic is captured and converted
Collects leasing data from web, phone, and in-person interactions
Down-to-the-question breakdown and analysis of leasing interactions online, over the phone, and in-person
Established measurable and actionable leasing KPIs to standardize management and analysis across portfolios
Sometimes
Rev Leasing University
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